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It’s Not You, It’s Your Hormones!

Our challenge was to build a cleaner look and a more personalized aesthetic for a growing franchise, something that would better reflect the organization's values. The new brand and site leverage a more inviting colorful look. By using curvy imagery, a vivid color scheme and more inviting call to actions, we created a look that reflected the brand's persona.

To comply with my non-disclosure agreement, I have omitted and obfuscated confidential information in this case study. All information in this case study is my own and does not necessarily reflect the views of BeBalanced.


There is no such thing as a self made man, you will reach your goals only with others help

For this project, I worked on a team with two other designers and a developer. Together we created a framework, design language, and site coupled with new assets that would help the brand stand-out, be noticed, and get results.

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