During the ideation step, I identify the optimal way to structure new designs. I prefer to conduct this step as objectively as possible using proven UX methodologies. There are a variety of UX methods I use to identify the structure of the design. This is largely decided by the medium I’m designing for and the project requirements. Depending on these parameters I identify the most efficient and most engaging way to layout and structure designs so that users can accomplish their goals and so the business can succeed.
Methods Previously Used = Journey Mapping, Story Mapping, Site Mapping, User Flows, Design Workshop